Landing Page Creation
What is a Landing Page?
Landing pages are similar to opt-ins because much of the time there is an opt-in option on a landing page. Landing pages are designed with only one intention: to persuade a visitor to the page access to more information if they choose to input their contact information. The pages are simple in design and they have limited navigational options so that your lead is less likely to be distracted away from gathering more information or opting in on a campaign you’re offering.
Successful Landing Pages
Though the creation of landing pages is not difficult, the creation of landing pages that are going to work efficiently might be more of a challenge. If a lead has reached your website, they likely arrived by clicking a link that interested them. You want to ensure that you keep their interest piqued when they reach your landing page, and there are several ways to do this—and several ways to fail.
You don’t want your lead to feel pressured, rushed, or uncomfortable with giving you their contact information. Often, many landing pages fail to draw in traffic because they’re designed in a way that reminds viewers of those internet scam pages in the early 2000s. Designing pages that are going to welcome traffic to your website is a much better route. A welcoming, simple page without the dreaded “scam” motif is going to put visitors at ease, rather than scaring them away.
We can also help you design contests and giveaways to gently persuade your visitors to opt in and receive information from your website. There are ways to handle contests and giveaways so that you’re generating legitimate leads, rather than people who are only interested in winning an expensive product that is not related to your business in the slightest.
Our Landing Page Services Include:
Creating Landing Pages
Creating a landing page is one thing, but creating good landing pages is another, and that’s where we come in. We can develop a landing page by employing different strategies to convert leads into customers. We can monitor landing pages, test them, and make changes if needed so that your page is optimized and working toward bringing traffic to your business.
Landing Page Analysis
If for some reason your landing pages are not performing the way that they should be, we can analyze the problem, develop a solution and get your pages back on track converting leads into customers. Even if your landing pages are performing well, we will still analyze them for ways that we can continue to improve your conversions.
If you’re interested in taking that next step toward generating more reliable leads, let us help you come up with new ways to convert leads into customers with cost-effective landing pages that are going to work for you.