What is Pay Per Click?
It’s fair to say that Search Engine Optimization (SEO) goes hand-in-hand with several other optimization tools, including PPC. PPC isn’t only a tool that works alongside SEO to get your website noticed by search engines; it also picks up the slack if SEO should fall short due to your keywords having a lot of competition from other websites.
PPC is an abbreviation for “pay-per-click,” a marketing campaign that is both cost-effective and efficient because, like the name suggests, you only pay for the ad when someone clicks on your link. Since it’s most likely that only people interested in what you’re advertising are going to click on your link, you’re only paying for qualified visitors to your website.
Whether you’ve got excellent SEO in the works or your SEO is lacking, PPC campaigns can help bring traffic to your website without breaking your bank. With the use of pay-per-click marketing, your website will show up on search engines even if your SEO keywords are not in peak condition.
If this sounds like a great move to bring traffic to your business but you’re not sure about how to initiate the use of a PPC campaign, we can help.
You might be asking yourself, “How does PPC help me?” Along with the other optimization tools you use for your website, we can help ensure that you show up on search engines with pay-per-click ads in several of the following ways.
We can walk you through the inner workings of PPC campaigns in a way that you’ll understand so that you’ll be comfortable initiating the use of PPC services. We don’t expect anyone to agree to something that doesn’t make sense to them, so feel free to ask as many questions as you want.
We spend time creating PPC campaigns so that you don’t have to. In order for any sort of SEO or PPC campaign to work, significant time must be invested into the process by people who know what they’re doing. That’s us, and we will take all the time needed to be sure that your campaign is in top condition.
We don’t take the wheel from you when it comes to planning your PPC campaign. We involve you as much as we can in order to include you in the development of your own marketing plans. We perform the background work, but much like the consulting process, you are as involved as possible. Together, we develop a strategy that’s the smartest move for your business.
As mentioned above, PPC and SEO work hand-in-hand with one another, and in order to be sure that your website is as optimized for search engines as it can be, we will work with you to ensure that both aspects of your campaign are using strong keywords and are optimized to the best of their ability.
Though your budget is important to you, it should not be the key factor in determining a smart marketing strategy. We will work with you to develop an ideal budget to gain you a great return on investment. We’re equipped to handle your campaign’s ideal settings, optimal keyword usage, budget-setting, campaign schedules, establishing landing pages, as well as the wordage included in your ads.